Approximately 37% of Americans use Snapchat. Here are additional details you should know about the percentage of Americans on Snapchat.
Usage is significantly higher among younger age groups, particularly teenagers and adults under 30.
This makes Snapchat one of the most concentrated social platforms by age in the United States.
Percentages vary slightly depending on whether studies measure monthly active users, daily active users, or self-reported usage.
Key U.S. Snapchat usage statistics
- Percentage of Americans on Snapchat: 37%
- Estimated U.S. users: more than 104.52 million
- Primary audience: Teens and young adults
- Usage by gender: Female (55%), male (45%)
Snapchat remains less widely used than platforms like YouTube, Facebook or Instagram.
How many Snapchat users are there in the US?
In the United States, Snapchat reaches an estimated audience of over 104.5 million users. This makes it one of the country’s most widely used social platforms.
Snapchat’s median usage percentage of 22% among U.S. adults places it in the mid-range compared to other popular social media platforms.
While it doesn’t reach the widespread adoption levels of giants like YouTube (89%) or Facebook (75%), Snapchat maintains a solid presence ahead of newer or more niche platforms such as Threads (9%), Bluesky (5%), and Truth Social (4%).
Its usage is roughly on par with X (formerly Twitter), also at 22%. This shows that Snapchat still holds a meaningful place in the social media landscape despite increased competition.
However, when compared to visually driven platforms like Instagram (50%) and TikTok (38%), Snapchat’s reach appears more limited.
Here’s a snapshot of the U.S. social media usage by percentage
- YouTube: 89%
- Facebook: 75%
- Instagram: 50%
- TikTok: 38%
- WhatsApp: 33%
- Reddit: 26%
- Snapchat: 22%
- X (formerly Twitter): 22%
- Threads: 9%
- Bluesky: 5%
- Truth Social: 4%
The bar graph below will give you a better perspective on how Snapchat’s user base compares to other social media platforms across different age groups in America.
U.S. Snapchat usage percentage by age group
Snapchat’s popularity is clearly strongest among younger adults. Over half (58%) of U.S. adults aged 18 to 29 say they use the platform.
Usage drops significantly with age. For those between 30 and 49, just under a third (31%) use Snapchat, and the numbers fall even further among older groups: only 13% of adults aged 50 to 64, and just 4% of those 65 and older.
This steep decline demonstrates how Snapchat remains highly concentrated with younger users.
| Age Group | Snapchat Usage (%) |
|---|---|
| 18-29 | 58 |
| 30-49 | 31 |
| 50-64 | 13 |
| 65+ | 4 |
For digital marketers, this age-focused usage means Snapchat is best suited for campaigns targeting younger audiences.
This is especially true among teens and adults under 30.
If your goal is to reach millennials and Gen Z, this platform offers a direct line to an engaged and active user base.
However, for older demographics, marketers should consider other platforms where those age groups are more active.
Tailoring your messaging and creativity to fit Snapchat’s youthful vibe will help you connect authentically and get the most out of your marketing efforts on this platform.
What percentage of Snapchat users are female?
Women make up a slight majority of Snapchat’s user base in the United States.
Research shows that female users account for 54.7% of the platform’s total U.S. audience.
The pie chart below shows the U.S. Snapchat user percentages by gender:
What this means for web designers
Snapchat’s audience is mostly teens and young adults. So, when designing websites for this group, you need to pay special focus to the following key areas:
- Mobile-friendliness
- Fast-loading pages
- Lots of visuals and interactive elements.
Since Snapchat isn’t as big as YouTube or Facebook, it’s also smart to include other platforms in your strategy.
That way, you reach the widest audience possible.
Conclusion
Snapchat is still a major social media player in the U.S., attracting more than 104 million users.
It’s especially popular with younger people, making it great for reaching teens and young adults.
While it doesn’t have as many users as YouTube or Facebook, Snapchat holds its own in the middle of the pack.
Its usage is about the same as X (formerly Twitter), but behind Instagram and TikTok.
With a slight majority of female users, this social media platform offers some unique opportunities for marketers and creators.
Overall, it’s a key platform for engaging younger audiences with fresh, visual content.
Sources: Statista, Pew Research
